Why it’s important
Every interaction contributes to users’ trust in the institution. Aligning different channels creates an experience that makes sense to the user however they use the service (e.g., online, phone, paper, face-to-face). Follow UW Brand and Editorial guidelines and Design System to create a cohesive experience.
What to consider
- During the design and development phases, are you providing continuity when passing the next phase of the project to another team?
- Does your style guide align with that of the university/your unit?
- Is the process seamless for the user as they move from one technology to another?
- Are the interface components consistent?
- Are your digital tools accessible?
Put this principle into action
- In the early stages:
- As you progress:
- Use a simple and flexible design style guide for the service.
- Give users clear information about where they are in each step of the process
- Follow accessibility best practices to ensure all people can use the service
- Provide users with a way to exit and return later, if applicable, to complete the process (see heuristic #3)
- Use language that is familiar to the user and easy to understand
- As the development of the service evolves: